Thursday’s USA Today featured an article on
how US airlines are reconsidering how they gauge frequent flyer value. Because statistics show that collecting
frequent-flyer points is the most popular perk to flyers, the debate is still
up in the air about how best to reward loyalty – miles vs. fare.
Air Canada has worked on a tiered based
loyalty structure for a few years now, the more you pay the more miles you get
as your reward. I wonder how many complaints they recieved when the first introduced the change - I'm guessing there was a bit of an uproar.
Coincidentally I was on a flight from New York
to Hong Kong yesterday, so I had lots of time to think about the changing face
of loyalty.
If the airlines go ahead and make changes to what is
a highly touted program should we consider changing how we recognize clients, suppliers and even
staff for their loyalty? Will we look for longevity, continued support or how
much money a contract, client or team member bring us? We have always believed in building our fan
base - so how do we reward fans who support us via word of mouth referrals to
colleagues they know even though they may not bring us any direct business? Will how we reward our most valuable partners change?
Send me your opinions or comments – I’m interested in what you think.
Hope my “Free Idea” makes your Friday!
To read the
whole USA today article - http://www.usatoday.com/story/travel/flights/2012/12/12/rewarding-frequent-fliers/1765313/
BTW – A
big THANK YOU for all the wonderful people who bought turkeys from us last week
for Second Harvest. The aNd team sold 97
turkeys in 4 hours. The turkeys are distributed to local meal programs and food
banks so thousands of hungry families will receive a nutritious meal this
holiday season.
Charmaine
and her daughter Rae posed with CP24 News Anchor Farah Nasser,
who graciously
supported Second Harvest.
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